Igniting Interest in Science Communication at the ACDI

For researchers, communicating their work to the right people, at the right times, and in the right ways, ensures that research has value and impact beyond academia, and that it supports positive change in policy, practice and behaviour. With a focus on humanising science, and the people who do it, the online ‘Communicating science for impact’ course, facilitated by Brendon Bosworth and Dr Tali Hoffman, invites researchers to explore and develop the powerful stories that help audiences connect with their work. Tali and Brendon pair this human focus with practical tools for strategically, cost-effectively and professionally communicating with non-specialist audiences and the media.

In June, Tali and Brendon ran the course with a group of early career researchers from the ACDI. Through a mix of online video lessons, assignments, facilitated group sessions and one-on-one sessions (via Zoom), students learned to develop a personalised communications strategy, do media interviews, incorporate storytelling into their communications efforts, and explore creative ways of communicating about their work. The course covered essential digital tools, including social media, podcasts, film-making and animations.  

“In today’s fast-changing world, it’s crucial that researchers are equipped to effectively communicate about their work with non-specialists to drive positive change and broaden public understanding of science,” said Brendon. “ACDI’s early career researchers are at the forefront of critical conversations about climate change, water, social development and other issues that will shape a sustainable future in an uncertain world. I was impressed by the potential I saw for these researchers to think creatively about how they share their knowledge and communicate with policymakers, the media, and the public.”

“The course participants showed great science communication abilities, in terms of strategic thinking, compelling writing, and general creativity,” said Tali. “By investing time in developing these skills and sharing their work with key audiences, they will not only make their science more impactful, but will help to amplify African voices in global conversations about climate and development.”